Challenges in Business Partnerships: When Collaboration Makes All the Difference

Building a business partnership can be one of the most rewarding journeys, but also one of the most challenging. Recently, I had the chance to experience — or rather, survive — some of these challenges firsthand while observing the inner workings of a startup where these dynamics went to the extreme.

Spoiler: that startup didn’t survive. However, the experience offered valuable insights into how internal dynamics can either build or break a business — and how a true partnership is the key to overcoming obstacles and thriving.

The Challenges That Test Partnerships

Being involved in this startup reminded me of some classic challenges faced in business partnerships, such as:

• Excessive centralization: When one leader tries to control all decisions, sidelining other partners in the process.
• Lack of transparency: Key decisions being made without alignment, eroding trust and shared purpose.
• Chasing appearances: The relentless quest for the spotlight, often at the expense of minimizing others’ contributions.

These behaviors turned a promising business into a battleground of egos and politics. The result? The business collapsed before it could even realize its potential.

The Contrast: Lessons from dev&Co.

This experience only reinforced the importance of genuine collaboration in a partnership — something I’m fortunate to experience every day at dev&Co. Over 20 years ago, I began this journey with my long-time friend and business partner, Bruno L. Ferreira, someone I trust deeply. It’s that trust that allows us to navigate the inevitable challenges without losing sight of what matters most.

At dev&Co., friendship and mutual respect aren’t just perks; they’re the foundation that keeps us grounded. While many businesses struggle with internal conflict, we’ve learned that transparency, strategic alignment, and a healthy dose of humor are our best allies.

Reflection: What Really Matters

At the end of the day, it’s not about avoiding challenges — because they will come, always. It’s about how you handle them:

1. Trust is non-negotiable: Without it, any partnership is doomed to fail.
2. Alignment is strategic: Decisions must be discussed, even if there isn’t always consensus.
3. Recognition builds bridges: Each partner has a unique role, and valuing that is essential for growth.

Conclusion

The startup experience was an invaluable lesson: what destroys businesses isn’t the market or the competition but the inability to align internally. On the other hand, the right partnership can overcome any obstacle — and I’m living proof of that.

If you’re considering starting a business with a partner, my advice is: find someone you trust and be willing to have the hard conversations. Most importantly, never underestimate the power of a solid friendship to turn challenges into opportunities.